The New Era of Influencer Marketing

The New Era of Influencer Marketing Social Media is everywhere; it’s nearly impossible to go out in public without encountering some form of social media: people taking selfies, hearing the latest buzz about the Kardashian family, people glued to their phones looking at their social media accounts, etc.. The rise of social media also brings the new era of Influencer Marketing. ┬áInfluencer marketing is a form of marketing that focuses on individuals who have an influence as opposed to brands focusing on their target audience. Content Marketing vs Influencer Marketing   Simply put, content marketing is content that brands create and distribute and influencer marketing is content that the influencers… Read More

Continue Reading