The New Era of Influencer Marketing

The New Era of Influencer Marketing Social Media is everywhere; it’s nearly impossible to go out in public without encountering some form of social media: people taking selfies, hearing the latest buzz about the Kardashian family, people glued to their phones looking at their social media accounts, etc.. The rise of social media also brings the new era of Influencer Marketing.  Influencer marketing is a form of marketing that focuses on individuals who have an influence as opposed to brands focusing on their target audience. Content Marketing vs Influencer Marketing   Simply put, content marketing is content that brands create and distribute and influencer marketing is content that the influencers… Read More

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Instagram Growth, Why It Matters!

Why Does It Matter? So you’re probably asking, why does growth on Instagram matter to me or my business?  The answer is simple, it matters as much as it is important for your brand, business, or product to be seen or known of.  You can use it as a form of marketing. Global Reach Instagram has over 500 million active users monthly from all over the world; what that means to your brand is that your reach can be much larger than just your regional or domestic marketing campaign, it’s global. Engagement Users “like” over 4 billion posts a day; what that means to your brand is the increased potential for… Read More

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